How Does a Bestseller Happen?  A Case Study in Hitting #1 on the New York Times

How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times

Last Friday, the impossible happened and a lifelong dream came true: The 4-Hour Workweek hit #1 on the New York Times bestseller list! Thank you all for your incredible encouragement and support. More unbelievable, this week 4HWW is simultaneously #1 on the NY Times and #1 on the Wall Street Journal business bestseller lists. How …