All tactics, no excuses.

This post will explain exactly how Briana, a mother of three and reader of this blog, lost 100 pounds. It’s a lot simpler than you might think.

For additional real-world examples and the fundamentals, I suggest reading “How to Lose 100 Pounds on The Slow-Carb Diet.” There are several men and women profiled.

Sidenote: Many of you have been asking for a free 4-Hour Body support group… so I created it here. It’s designed to improve success rates by 50%+.  In a recent four-week test, 86% of people who finished lost an average of 8.6 pounds.  Many lost more than 20 pounds.  If you’re serious about progress, take a look.

Now, onto our post, which was written by Briana herself. I’ve avoided any major edits to preserve her voice.

Please add any questions or tips of your own to the comment. Both Briana and I will jump in to help…

Enter Briana

If you’re meeting me for the first time today, you’d never guess that a little over 1 year ago, I was 100 pounds heavier and the furthest thing from being proud in a bikini.

And if you’d met “the FAT me” a year ago, you probably never would have guessed that the over-weight mother of three was actually an accomplished personal trainer who’d lost 73 pounds years earlier… and gained it all back.

That is really where my introduction to the Slow-Carb Diet (SCD) began.

Five years ago, I was a stay-at-home mom.

I had a husband, two kids, a house in the suburbs with a white picket fence, and a great dane. I was a young mom in my early 20’s, trying to balance everything and be everything to everyone BUT neglecting myself. I made my family the priority, which was great for them, but I lost myself somewhere along the way. Despite numerous failed attempts to lose weight and get in shape, the scale just kept creeping up.

Fat, depressed, and frustrated, I ended up surfing the internet one day for some new nutrition and training inspiration, when I stumbled across Tim’s blog and the post he wrote on How to Lose 20 lbs of Fat in 30 Days… Without Doing Any Exercise. Four paragraphs in, I was HOOKED! I read it, I applied it day-in and day-out, and within 6 months I had not only lost the 73 POUNDS I had gained after having my first two kids, but I had completely transformed my body!

Needless to say, the experience was life-changing. After it, I felt compelled to pursue a career as a certified personal trainer and nutrition specialist. I wanted to empower, educate, and inspire other women to transform their bodies and regain a renewed sense of self — just as I had.

Shortly after I became certified, I went through a devastating divorce. As a newly single-mom, I set out to “4-Hour Workweek” my life, started my own multi-faceted health and wellness company, and spent the last 5 years helping to transform the bodies and lives of hundreds of women around the world in ways they never thought were possible.

Along the way, Tim wrote and released The 4-Hour Body, and my story was featured on national television and throughout numerous editorials, spreads, and fitness publications — the biggest of which was an appearance with Tim on the Dr. Oz show.

And then? I got pregnant with baby #3.

Long story short: despite being a personal trainer and all my previous hard work to be a “weight-loss success story,” I ended up being one of those Mego-Prego women who really went for it! By “went for it” I mean – if my weight gain had been an accurate barometer of my son’s birth weight, I should have given birth to a kindergartner!

From the moment I first found out that I was pregnant I decided to use the “eating for two” excuse. I indulged my cravings, and I packed on the pounds by way of ice-cream, Mexican food, lasagna, and a total break from the adapted SCD nutrition principles I worked so hard to establish in my own life and subsequently teach others.

Needless to say, I exploded over nine months, and by the time I actually gave birth to my 8 lb. 6 oz. bundle of joy, I found myself weighing the heaviest of my life–100 pounds heavier than normal.

So my baby is born… and I find myself asking, “Now what, fatty?”

TRANSFORMATION: ROUND 2

Faced with the depressing reality that the new weight wasn’t “baby weight” and was really ALL ME, I made it my mission to swiftly re-apply the SCD principles to shed the post-partum pounds in record time.

It began with a commitment to change, and a real look in the mirror.

So many of us are miserable over the current condition of our bodies, we get motivated and inspired by reading stories such as mine, but that’s not enough. We need something lasting. Something that will motivate us to walk away from the bread basket, or in my case — back away from the sour cream twice-baked potato!

For me, that motivation came in the form of photos.

Before I began, I committed to document the entire process via a weekly pictorial where I would stand raw, real, and exposed in front of a camera wearing nothing but the same tiny black bikini. When I felt discouraged, or was having a internal struggle over something I shouldn’t eat, I would look at the photos of where indulging got me — FAT.

I took it one day and one meal at a time.

Beginning the day after I gave birth, I followed every slow-carb principle that is outlined — except for the cheat day.

The reason? I was breast-feeding, and through trial and error, it turned out that keeping my diet consistent by eating the same thing (more or less) everyday was much better for my baby (and my sanity), than trying to sooth a horrific colicky newborn 12-24 hours after binge eating on a “cheat day.”

The biggest SCD keys behind my latest post-pregnancy transformation were:

– Structuring every meal around a lean protein

– Meal frequency (eating every three hours)

– Totally avoiding refined, processed, starchy carbohydrates, and wheat (I came up with some wicked slow-carb recipe option substitutes)

– Eliminating dairy

– Completely cutting out fruit, which was my biggest craving during my pregnancy

– Drinking a gallon of water a day

– Upping my daily fish oil to 1 gram per 1% body fat — liquid form. Obviously, that’d otherwise be quite a few pills.

Just with the slow-carb diet ALONE and ZERO exercise (due to some postpartum recovery issues between week 1 and week 8), I lost 36 POUNDS.

(Click here for larger image)

And 12 months after giving birth, I hit my goal and lost 100 pounds (23 pounds of which were pre-pregnancy), and completely transformed my body.

Consistency is key. A typical day on the SCD might look like this:

Breakfast @ 7am

Egg white frittatas (made with veggies like mushrooms, bell pepper, and onion)

Snack @ 10

Veggies with hummus

Lunch @ 11:30

Usually dinner leftovers from the night before (i.e. Bison marinara sauce over zucchini spaghetti; Tuna stuffed avocados; etc.)

Snack @ 2

Small mixed green salad with chicken, cucumbers, green peppers, and tomatoes with a homemade lemon/garlic vinaigrette

Dinner @ 6

Tilapia fillet served over broiled garlic carrots, and coconut “rice” (cauliflower)

Biggest tip: If you fail to plan, you’re planning to fail

As a mom, life can be hectic, and it rarely goes according to plan.

I always prepare ahead of time for those moments with some quick-grab protein snacks. Turkey wrap “roll-ups” with a little hummus and a sliver of bell pepper or cucumber inside is my fave! Or little snack-sized baggies of almonds sprinkled with cinnamon. Hard-boiled “hummus deviled eggs” is another.

Prepare or fail, the choice is yours.

Conclusion

Putting on a bikini 7 days after you give birth is uncomfortable. Some might argue it’s insane.

Standing in front of the bright lights of a professional photographer week-after-week (often times without seeing much change), especially when you’re a personal trainer who is 100 pounds over weight, is humiliating, humbling, and painful.

But transforming my body, documenting the journey, inspiring other mothers, and ultimately founding BikiniBodyMommy.com has been the most empowering 12-month process I’ve ever undergone.

The journey isn’t always easy, but nothing worthwhile ever is.

My name is Briana. I am a 31-year old mother of three, I’ve lost more than 100 pounds on the Slow-Carb Diet, and I work every day to be a success story.

###

Odds and Ends: New 4-Hour Body Support Group

Have fun

The post Going from Obese to Bikini Body — Briana Case Study (Plus: New Tools, 4-Hour Body Group) appeared first on The Blog of Author Tim Ferriss.

Ricardo Arias – 410 pounds to 211.6 pounds, for a loss of 198.4 pounds. But is he an anomaly? Sidenote: the black pants in the after pic (56 portly-long/60+ inch waist) fit him tightly at 410.

How many “how-to” books actually get read?

Historically, no one has known. Now, it’s possible to get an idea by looking at how many digital highlights a book has, and perhaps Amazon will someday provide data on how many people finish Kindle editions.

Taking it a step further: how many of the books actually get used?

This is tricky. Patients routinely ignore prescribed drugs, estimated to result in 125,000 deaths a year from cardiovascular disease alone, so it’s hard to imagine books are better followed. But how to know for sure?

The answer is: you have to track it.

When The 4-Hour Body (4HB) was published, it was met with sharp criticism, including:

– It’s impossible to lose more than 2 pounds of fat per week!

– It’s impossible to gain 20+ pounds of muscle in a month!

– It’s impossible to lose fat and gain muscle at the same time!

Fortunately, the “impossible” (circling the globe, breaking the 4-minute mile, reaching the moon, etc.) needs just one exception to be proven possible.

Since late 2010, new research and publications have supported many of the 4HB chapters that started with self-experiments (e.g. The New York Times and “brown fat,” cold exposure for fat loss, etc.). For all chapters, readers have outpaced my successes with their own. Here are several 100+ pound case studies.

But, the skeptics will rightly ask: Does it work for the general public, not just a handful of standouts?

This post will cover the first wide-scale distributed studies of The 4-Hour Body, which involved 3,500 people over 4 weeks. I’ll also include a few individual examples and measurements.

Here’s our rough table of contents:

– Case Study: 200 Pounds Lost

– The 4-Hour Body – Summary of Results with 3,500 People

– The Winner of The 4-Week Challenge: Female Before-and-After

– An Opportunity: Win Money By Losing Weight…

Case Study: 200 Pounds Lost

Ricardo Arias has gone from 410 pounds to 211.6 pounds with 4HB, for a loss of 198.4 pounds. Based on his rate of progress, he should pass 200 pounds lost within the next 10 days or so.

Why feature this first? I wanted to highlight the personal effects of radical physical change before we get to the numbers.

As I’ve said before, I find writing books hellishly painful. Every time I ask myself “Why the #$%& did I sign up for this?”, the answer is: letters like the below.

It might seem self-congratulatory to include it (with Ricardo’s permission, of course), but it serves a purpose:

– It can inspire others to take action for the first time.

– It illustrates long-term benefits of The Slow-Carb Diet that far transcend the body.

Tim, thank you.

You’ve changed my life. Let me count the ways;

1. Almost 200 Pounds Lost. Who knows how many years you’ve added to my life. You’ve been the catalyst for this new found lifestyle. I have come to embrace the fact that without a plan (the SCD) I will end up obese again. I know that while I cannot control a lot of things in my life, I CAN control what I eat and when I eat. I now feel comfortable eating out with friends and family at restaurants knowing any restaurant can make a SCD compliment meal. Always keeping in mind that if I have to pay a little extra for that double portion of protein or extra veggies its only a part of my anti-fat tax and given the price of healthcare I am actually saving money.

2. Positive Change I’ve Inspired in Others. I have a group of friends I’ve known since elementary school (one of them since pre-school) who keep in touch almost daily. Some of them I see more often than others, so when we got together for our yearly posada (Christmas party) all of them commented on my positive change. Most if not all of them are now applying the principles of the SCD to their diets. They’re actually getting an excel sheet together to keep track of all our weight, they are now on course to join the 4HB lifestyle.

3. I Can Shop at Regular People’s Stores. Clothing wise a whole new world opened up for me. Choices are limited when you’re a 60 inch waist and 4XL. So when I walked into Zara while doing some Christmas shopping and fit into a XL jacket (yes EUROPEAN XL not XXL but XL) I couldn’t believe it. I was so proud and happy, not because of the clothes per se, but because it was a culmination of the little victories I’ve had on the path I’ve chosen. All those sacrifices and all that effort reflected back at me in the mirror in the mold of a really cool jacket. I remember a couple of Christmas’ ago my sister gave me a 56PL suit as a gift (the “P” meaning Portly as in fat around the waist). At my worst point the suit fit me tighter than a glove. Yesterday, I picked up my new suit at the tailor a black 44L suit. Another victory. Another piece of motivation to keep on going.

4. Love and Life. On a very personal level, all this energy and new mentality and approach to life has made me feel open to building meaningful relationships. Whether it’s improving the relationships I already have or making new ones, I feel I now radiate this positive energy from within that other people can notice. Through this new body — this new mentality — I find myself opening up to some great possibilities. The change in me has not only been physical. This is something I never expected, but it has been a consequence of this lifestyle.

5. New Sense of Purpose. I no longer feel like I am entitled to something. I now want to work as hard as I can to apply my new-found discipline and purpose elsewhere. I now know I am capable of achieving anything I put my mind to. And I most want to help others find their paths to a similar lifestyle — one that has been so rewarding and enriching for me.

I know I am not out of the woods yet. I actually recognize that keeping tabs on my diet will be a life-long process. I know that if I want to keep living this fuller life, I have to be conscious of the decisions I’ve made, and learn to live with the consequences. They say nothing tastes better than the way thin feels, but that’s not true. I say nothing tastes better than a life well lived. And because of you I have wet my beak and found a lifestyle I can maintain and truly get the most out of life.

Thank you, Tim.

– Ricardo Arias

P.S. I just gotta send you this pic (attached). Not only does it show how happy I am, but come on, that’s a cool jacket.

Summary of Results from 3,500 People

For the experiment, we used Lift.

Lift is a behavioral modification app. It was incubated by Obvious Corp., whose co-founders include Twitter co-founders Evan Williams and Biz Stone. After seeing Lift’s potential, I became one of the first (if not first) outside investors.

For the four-week experiment, people had to:

– Download Lift for free on iPhone, iPad, or iPod (Android coming).

– Search for “4HB” by clicking on the plus sign here:

– Next, sign up for whichever 4HB habits they wanted to follow. See the six below, The Slow-Carb Diet® being the most important:

So, what happened with our eventual 3,500 people? The following is excerpted from the original post by Tony Stubblebine, the CEO of Lift:

84% of people who stuck to the program lost weight and the average weight loss was 8.6 pounds. These numbers are very strong.

The diet is based on developing a few key habits: Slow-carb diet (no processed carbs or dairy), taking cold showers, eating 30 grams of protein within 30 minutes of waking up, exercising, and measuring your weight, body fat and total inches.

[Note from Tim: “Total Inches” is explained in The 4-Hour Body as follows: “Get a simple tape measure and measure four locations: both upper arms (mid-bicep), waist (horizontal at navel), hips (at widest point below waist), and both legs (mid-thigh). Total these numbers to arrive at your Total Inches (TI). Changes in this total will be meaningful enough to track.”]

…

The data we used comes from a large pool of Lift usage data (3,500 participants) and responses from a follow-up survey to Lift users in which 200 people participated.

Summary: 4-Hour Body Works

Not only did 84% of people who stuck to the diet for four weeks lose weight, 14% of people lost more than 15 pounds. That’s a lot of success for such a short amount of time.

Two habits correlated strongly with weight loss: eating a lot of eggs and eating veggies.

Two habits correlated with failure: heavy alcohol consumption and giving up on cold showers.

Defining Success: Lost Weight vs. Stasis

Across all our data, 16% of people didn’t lose weight. Let’s call this the baseline stasis rate. The margin of error on this survey is 5%. We can use this to claim a correlation between sub-behaviors on this diet and success.

Eat eggs and veggies.

People who reported either eating two dozen eggs per week or “too many!” eggs had a stasis rate of 10% and 11%. That correlates with greater success on the diet (i.e. the data suggests you should be aggressively eating eggs for the purposes of this diet).

We saw a much bigger signal from people who weren’t including veggies in their daily meals. Their stasis rate was 25%. Your mom was right: eat your veggies.

Be consistent.

We asked a couple of questions that touched upon how consistently people stuck to their diet habits.

28% of people scrambled to find acceptable meals each day (presumably meaning that many meals weren’t strictly appropriate for the diet).

21% of Lifters maintained their regular, social drinking habits on the diet. Tim recommends limiting alcohol and sticking to wine.

29% tried, but gave up on, cold showers.

You probably aren’t surprised that heavy drinking (25% stasis rate) didn’t help with weight loss. Haphazard eating also leaned that way (19% stasis). But what’s up with the cold showers?

Not taking cold showers and taking cold showers showed up evenly. It didn’t matter which one you chose as long as you stayed consistent.

But people who tried the cold showers and then gave up? They had a 29% stasis rate. This was the highest correlation of anything in the survey. Maybe it’s an indicator of weak wills or failure in other aspects of the diet. I’m one of them, although I managed to lose weight. I tried cold showers four times and then decided I didn’t have the heart to keep going.

Enjoy Cheat Day

I have good news: cheat day eating habits didn’t have any effect on success rate. It didn’t matter what you craved (61% of you crave sweets) or if you ate in excess (combining beer, cheese, frieds, and sugars). So keep eating whatever you’d like on your day off…

Here are more participant stories and tips from the 4-week experiment.

Some of them have kept weight off for several years since starting 4HB-based dieting, so there is evidence for persistence of effect. It is untrue that people who diet have to regain weight. It’s an old wives’ tale and totally avoidable.

The Winner of Another 4-Week Challenge: Before-and-After

Concurrently with the above tracking with Lift, I ran a 4-week competition on DietBet that became a 673-person experiment.

The premise is simple: studies have established that people work incredibly hard to avoid losing money. Much harder, in fact, than they will work to earn it. So, all you have to do is force people to put their money where their mouths are (“I want to lose weight”) and voila: better results.

On DietBet, players each add $50 to the pot, and the total is divided up among the “winners” at the end of the game. DietBetting is not winner-take-all like The Biggest Loser. Everyone who loses at least 4% of their starting weight will get an equal share of the pot. DietBet supplies referees to verify weights using a photo-based weigh-in process.

Here’s how the total pot breaks down:

– 85% of the total is divided among the winners

– 5% goes to DietBet itself for credit card fees, etc.

– 10% would have gone to me but was instead donated to The Gazzaley Lab, a cognitive neuroscience research lab at the University of California, San Francisco, where I’m helping fund studies on the neural mechanisms of memory and attention, as well as cognitive training.

DietBetting works. People, even wealthy people, keep their promises not to lose $50.

Here are some fun stats from the experiment:

• Total number of players — 673

• Total amount bet — $33,700

• Number of countries represented — 46

• Return you got for investing in yourself in the 4-Hour Body DietBet (if you won) — 58% in 4 weeks

• Percentage of players hitting 4% bodyweight loss goal (“winning”) — 53.8% (362 winners). This % win rate was significantly higher than the average across all games, which is 33%. DietBet attributes this to the simplicity of The Slow-Carb Diet (SCD).

• Amount won per player — $79.13 (85% of the total pot divided evenly among the 362 winners. 10% of the pot went to the Gazzaley Lab, 5% went to credit card and Paypal processing, etc.)

• % men/women — 56.8% men, 43.2% women

• Amount donated to the Gazzaley Lab — $3370

As an added incentive, I offered a free trip to SF and day with me to the person who had the most impressive transformation, captured by both measurements and photos.

The winner was Linda M., age 46. Here is one of her before-and-after pics:

Note: I love the strategic newspaper headline.

STATS (beginning –> end):

Weight: 197.4 –> 175.5 Lost 21.9 total pounds, but…

Lbs of fat tissue: 74.22 –> 51.33 Lost 22.89 pounds of fat

Lbs of lean tissue: 123.2 –> 124.5 Gained 1.3 pounds lean tissue, which means…

Body-fat %: 37.6 –> 29.2 Lost 8.4% body-fat

Total Inches (TI): 150.2 –> 137.4 Lost 12.8 Total Inches

MEASUREMENTS:

Waist – 43 –> 37 = -6 inches

Bicep- 13 –> 12.4 = -0.6 inches

Hips – 44.2 –> 41.1 = -3.1 inches

Left thigh – 25.1 –> 23.5 = -1.6 inches

Right thigh – 24.9 –> 23.4 = -1.5 inches

In her feedback email, Linda wrote:

… I had skimmed 4 Hr Body in the past and incorporated some of the practices, but this was done by the book, and I am astounded! I have lost fat in the past, along with hard earned muscle, but never came close to losing this much fat AND gaining muscle. I did not think this was possible.

I am so excited to have discovered Dietbet! Money is a huge motivator for me (as I do not have a lot of it) I was so impressed with the sense of camaraderie in the forums, it didn’t feel like a competition. We felt like a team. I went on a little holiday after this challenge, gained back a few pounds and signed up right away for another challenge upon my return. It works, and I will continue to join challenges until I reach my goal weight.

I am excited to continue my progress armed with The 4-Hour Body, Dietbet and now The 4-Hour Chef.

An Opportunity

I’m holding another 4-week DietBet competition, starting today, January 22 to February 18, 2013. Sign up here. If you have an iPhone, I recommend using Lift for extra support.

For the one person who loses the most bodyfat percentage points (not necessarily total weight) by February 18th, I have another prize: a $1,000 prize of my choosing and, if you like, an hour on the phone with me (or lunch in SF, if you can make it).

How to measure bodyfat?

I’d prefer that you use the most accurate tools, such as the below. Many of the above can be found at high-end gyms or nearby hospitals. No matter what, you must use the same tool (and ideally the same person) for your “before,” progress, and “after” measurements.

The most accurate tools:

BodPod (pay per session)

DEXA or DXA (pay per session)

Hydrostatic weighing (dunk tank) (pay per session)

Skin fold calipers – MUST use at least 7 points and ideally the Jackson-Pollock algorithm (pay per session)

BodyMetrix Personal (purchase) – This is the handheld ultrasound device that is used by the New York Yankees, AC Milan, and yours truly. It plugs into your laptop via USB. I’ve arranged for a $200 discount for readers of this blog; just use this link and code 4HOURSPECIAL at checkout.

If you can’t find or afford any of these, just do your best to capture progress. For instance:

– Take good “before” pics (front, side, back) and weekly progress pictures.

– Take tape measure measurements before starting, then each week, per The 4-Hour Body instructions:

Get a simple tape measure and measure four locations: both upper arms (mid-bicep), waist (horizontal at navel), hips (at widest point below waist), and both legs (mid-thigh). Total these numbers to arrive at your Total Inches (TI). Changes in this total will be meaningful enough to track.

Regardless, eat smart (90% of fat loss), train well (10% of fat loss), and be safe, of course.

Remember: You Are Not Alone

Use all the free tools and support at your disposal.

As a starting point, consider the forum 4HBTalk, which is extremely active with advice and community. Also be sure to read my previous posts on basics, like “How to Lose 100 Pounds on The Slow-Carb Diet” (features pics and case studies).

Of course, if you want to get uber-serious, I’d suggest reading The 4-Hour Body.

So what are you waiting for? Sign up here and let’s see what you can do among supportive competitors.

I’m betting… more than you think. See you in four weeks!

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The post Is The 4-Hour Body a Scam? Tracking 3,500 People to Find Out appeared first on The Blog of Author Tim Ferriss.

Many readers have lost 150+ pounds using The Slow-Carb Diet®. How can you lose at least 4%?

What if you could make dieting failure-proof? What if I could guarantee that you’d lose that last handful of abdominal fat?

Today marks my best attempt to do just that. The target is to collectively lose 1,000,000 pounds of fat in the next 28 days. Along with it, I’d like to offer a $1,000,000 pot — one of several incentives.

Based on behavioral change research (by people like Stanford’s BJ Fogg), as well as my own experimentation with thousands of readers, there are three critical ingredients typically missing from dieting:

– Stakes — Some type of loss-aversion and real accountability

– Rewards — Reinforcement from support groups and finances

– Minimalism — Doing the least necessary, not the most possible. The latter fails quickly.

I’ve checked off all three personally many times. Exhibit A: Fat “Peanut Butter Sandwiches” Tim versus current Tim:

But now it’s time to check off all three on a massive scale. I’ve never seen it done before, and that’s exciting.

From 10/23 to 11/16 — Game Time

For the next four weeks, from Tuesday, October 23rd to Friday, November 16th, I’m partnering with Lift and DietBet to create The 4-Hour Body Challenge.

When you diet alone, nobody’s holding your feet to the fire. There’s nothing stopping you from saying, “I’ll do it next month.” But when you compete with others, especially with money on the line, it focuses you on a goal like nothing else. It’s strict accountability wrapped in a game.

Here are the steps and prizes…

Step 1: Lift

Download Lift if you have an iPhone, iPad, or iPod (Android users, keep reading). Search for “4HB.” To search, click on the plus sign here:

Then, sign up for whichever 4HB habits you want. See the six below, The Slow-Carb Diet&#174 being the most important. With no real promotion, the number of participants has exploded in our last 48 hours of testing:

If you’re on Android, you can use The 4-Hour Body App (though it has less community built-in), and all the below steps still apply. This challenge is designed for Lift but doesn’t require it.

Optional Step 2: DietBet

Optional but HIGHLY recommended: Sign up for The 4-Hour Body DietBet.

Even if you use a diet not in The 4-Hour Body, this is a powerful tool you can leverage for your own 4-week challenge. Vegans, paleo die-hards, and everyone in between — you’re all invited.

Studies have established that people work incredibly hard to avoid losing money. Much harder, in fact, than they will work to earn it. On this page, you can put your money where your mouth is.

To compete, players each add $50 to the pot, which is divided up among the “winners” at the end of the game. DietBetting is not winner-take-all like The Biggest Loser. Instead, everyone who loses at least 4% of their starting weight will get an equal share of the pot. DietBet supplies referees to verify weights using a photo-based weigh-in process.

If we can get 20,000 total people, which is totally achievable, that’s $1,000,000.

Here’s how the pot breaks down:

– 85% of the total is divided among the winners

– 5% goes to DietBet itself for credit card fees, etc.

– 10% would have gone to me but will instead be donated to The Gazzaley Lab, a cognitive neuroscience research lab at the University of California, San Francisco focused on studying the neural mechanisms of memory and attention, and how we might intervene therapeutically to alleviate memory and attention deficits.

DietBetting works. People, even wealthy people, keep their promises not to lose $50.

Since its launch in January, 33% of players have hit or exceeded their 4% weight-loss target, winning cash. On average, winners end up losing more than 8 pounds, roughly two pounds per week.

I think The 4-Hour Body team can beat all of those averages. If you’re up for some minimal stakes, which is massively to your benefit, sign up here.

Step 3: Educate Yourself

Use all the free tools and support at your disposal.

As a starting point, consider the forum 4HBTalk, which is extremely active with advice and community. Also be sure to read my previous posts on basics, like “How to Lose 100 Pounds on The Slow-Carb Diet” (features pics and case studies).

Of course, if you want to get uber-serious, I’d suggest reading The 4-Hour Body.

Optional Step 4: Automate Meals

If you’re in the San Francisco Bay Area, I’m piloting a Slow-Carb Diet&#174 meal delivery service, licensed with permission to Evolution Meals.

There are only about 30 new slots per week available (it’s beta, after all), so first come, first served. You can sign up here. You can use code “SCD15” for $15 off your first order (no expiration date).

If you’re interested in licensing The Slow-Carb Diet&#174 or its related trademarks, please fill out this form. Serious inquiries only, please.

Last but Not Least…

For the people who have the most amazing before-and-after transformations (take “before” pictures or you’ll regret it!), I’ll have many cool opportunities. There could be dozens of you involved.

The opps are top-secret for now, but they’ll be good.

For the one person who loses the most bodyfat percentage points (not necessarily total weight) by November 16th, I have another prize. I will fly you from anywhere in the world to San Francisco for a day with me, all expenses paid. We can hike Mt. Tam, check out my favorite restaurants, talk business, visit hot start-ups, grab drinks with my close friends… whatever you’d like. If it’s a weekend, I’ll also cover your hotel and meals for a second day of beautiful SF.

How to measure bodyfat?

I’d prefer that you use the most accurate tools, such as the below. Many of the above can be found at high-end gyms or nearby hospitals. No matter what, you must use the same tool (and ideally the same person) for your “before,” progress, and “after” measurements.

The most accurate tools:

BodPod (pay per session)

DEXA or DXA (pay per session)

Hydrostatic weighing (dunk tank) (pay per session)

Skin fold calipers – MUST use at least 7 points and ideally the Jackson-Pollock algorithm (pay per session)

BodyMetrix Personal (purchase) – This is the handheld ultrasound device that is used by the New York Yankees, AC Milan, and yours truly. It plugs into your laptop via USB. For 25% off of this device (so $100+ off), use code 4HOURBODY at checkout.

If you can’t find or afford any of these, just do your best to capture progress. For instance:

– Take good “before” pics (front, side, back) and weekly progress pictures.

– Take tape measure measurements before starting, then each week, per The 4-Hour Body instructions:

Get a simple tape measure and measure four locations: both upper arms (mid-bicep), waist (horizontal at navel), hips (at widest point below waist), and both legs (mid-thigh). Total these numbers to arrive at your Total Inches (TI). Changes in this total will be meaningful enough to track.

Regardless, eat smart (90% of fat loss), train well (10% of fat loss), and be safe, of course.

So what are you waiting for? Download Lift, sign up for the DietBet here if you can, and let’s get to losing 1,000,000 pounds!

That’s three entire blue whales, by the way. Or 35,714 honey badgers.

The post The 4-Hour Body Million-Pound March (and $1,000,000 Pot) appeared first on The Blog of Author Tim Ferriss.

This will be my shortest post to date.

For fun (and karma), I’ve been quietly working to compile two cookbooks with simple and delicious recipes for The Slow-Carb Diet.

Now, both volumes are done!

NOTE: THIS OFFER HAS EXPIRED. THANKS!

The Slow-Carb Diet Cookbook – Volume One

The Slow-Carb Diet Cookbook – Volume Two (includes recipes from Vol. 1)

Thanks to full-color printing through Blurb, the books are gorgeous. Volume 1 contains 50+ recipes and is printed in paperback to make it as affordable as possible. Volume 2 contains more than 80 recipes and is only available in hardcover.

They’re not inexpensive, but 100% of my proceeds are being donated directly to QuestBridge, which helps put the smartest, low-income students in the US into the best colleges. I don’t receive a single penny.

It’s a highly leveraged program, and some of the brightest minds in Silicon Valley are advisors. $25,000 covers the cost of financial aid applications for 2,000 low-income high school students!

I hope you love the cookbooks. The goal is to make The Slow-Carb Diet more effective and fun for you, all while changing the lives of 1,000s of students. As a test, these books are available for the next 72 hours only, ending Tuesday, March 22, at 6pm PST.

Enormous thanks to all of the contributors, including chefs, foodies, successful readers, and friends like Mark Sisson, Darya Pino, and Jaden Hair.

Rock on.

NOTE: THIS OFFER HAS EXPIRED. THANKS!

(For those interested, I plan on posting further updates on the official blog of The Slow-Carb Diet)

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P.S. Would you like to have your recipe in the next printing, with full credit and link to the website of your choice? If so, please click here! Also, Learn more about the slow carb diet in my upcoming book.

The post The Slow-Carb Diet Cookbooks — Available for 72 Hours appeared first on The Blog of Author Tim Ferriss.